03.08.2010
Next level of music packaging
This is really dope! The new Matthew Dear album Black City is dropping in two weeks time, which in itself is brilliant news!
But this time, Matthew and his label Ghostly chose to do a little extra with the ‘packaging’. Instead of just doing the usual jewel case routine, they also chose the alternative, doing a limited edition Totem, cast in bonded aluminum. On the totem, a special code is inscriped which allows the owner to download and stream the album.
Here is a little beautiful video of the totem being born.