04.03.2012
“KAJ at STORM”
Kaj (our le-fix doll) has been hanging out so many different places – during the last 13 years – and these days he is hanging out at the STORM fashion store – behave in there I tell you !!!!! make us look good in there “KAj” please ;)
27.02.2012
“Le-fix SS 12 lookbook”
We are looking so much forward to let the spring begin / our le-fix ss 12 collection is already in stores – so in the meanwhile you can see our lookbook video for ss 12
- “Jamel Sundoo” from Cheff records made the video for us / and with “Sukker lyn” on the audio channel :)
16.02.2012
“Le-fix Berlin”
We went to Berlin 2 weeks ago with our AW12 le-fix collection – and had a really great response from all around europe – / We are very pleased to have got that far with our brand / as many may not know le-fix is a 100% self made brand -No investors are involved - 1 t-shirt become 2 and so on. / And thanks for such a great support from our customers without you we was not getting any where – so big up to you all :)
14.02.2012
“Le-fix in London”
We just got home from a very good trip to London – we went to “Jacket Required” a new fashion fair in London it was the 2nd. time it was runnin. – And le-fix was represented together with our good friends -from S.N.S Herning knitwear -unfortunately I forgot to make photo documentation from our trip – but luckily the Blog “the meat” did - you can read about it here – But what we could show you from our trip is this selling point on leather sofas we show in shop in London – “You can smoke -safely in your sofa” – Because the sofa is resistant – ha ha – J…. christ thats crasy. // Have a safe smoke mate :)
11.02.2012
“Stone Island 30 years Anniversary”
Good news for all “Stone” fans – le-fix went to buy AW12 stone islands 30 years anniversary collection at Stone island showroom in Stockholm – and the Collection is amazing – looking so much forward to get into our shops – this sneak peak of a jacket is a 4 jackets in 1 -
24.01.2012
“KAJ ON TRAIN”
I am sure not many companies get there logos on copenhagen train steel – like this train piece – with our beloved KAJ (le-fix logo) // we found this photo from flickr – some time ago :)
23.01.2012
“New Le-fix Beanies”
We just got 4 new Le-fix beanie colors in both Le-fix stores / Black, Charcoal, Navy & Green mellance – The Beanies are made in new wool mix quality – so get ready for the freezing winter that is over us right now :)
21.01.2012
“Le-fix tattoo back”
It has been a while since I posted something from Le-fix Tattoo department – so here you go a nice back by Franz -
16.01.2012
“New Le-fix project”
we are going to Berlin tomorrow showing our new le-fix collection for FW12 – including our new knit partnership / we are very happy and proud of the result and hope you will be too :) – here’s a little sneakpeek and a info text about the new project :)
Le-fix vs. Elkjær
Elkjær is an old Danish knitwear manufacturer established in 1951. They have a great understanding of knitting, cutting, sowing and different washing techniques.
Le-fix and Elkjær has teamed up to create a knitwear collection based on Elkjær’s old knit patterns from the 1950s to the 1990s with a Le-fix twist and an upgrade on colors, shapes, yarn qualities and details but still with great respect for the original designs.
The collection is made out of wool mixed with a technical sport acrylic material that gives great comfort and makes the clothes suitable for active use.
Elkjær / Le-fix strik is a 100% Danish manufactured product, and it is with great pride that this unique product is presented as ”Made in Denmark”.
06.01.2012
“Super model in the House”
Kenneth Nguyen and I have been shooting lookbook today with the legendary “Jari” not an easy task i must say / that guy is a primadonna – but OK!!!! – he is also 1 of the best models in the world / Guldbergsgade love :)
